Market-facing execution that supports distribution, retail performance, and brand positioning.
Effective distribution requires more than physical presence — it requires local relevance. OG Global manages marketing and localization as an integral part of operating brands within Israel and select Asian markets.
Our role is to ensure that brands communicate clearly, consistently, and credibly within each market, supporting retail placement, sell-through, and long-term brand equity.
Each market has its own language, cultural context, and consumer expectations. We adapt brand messaging, product presentation, and communication assets to ensure relevance without compromising global brand identity.
Localization is approached with precision – balancing brand consistency with market-specific nuance.
Marketing activity is aligned with retail strategy and distribution priorities. Our focus is on supporting product launches, retail placement, and in-store visibility through market-appropriate execution.
By operating directly with retail partners, we ensure that marketing efforts reinforce commercial objectives and strengthen brand presence at the point of sale.
Maintaining brand integrity across markets is essential for long-term growth. We execute marketing initiatives that respect global brand guidelines while adapting tone, visuals, and messaging for local audiences.
This approach allows brands to remain recognizable and credible as they expand into new territories.
We provide specialized strategies for each type of beauty and wellness product. From skincare to hair care, makeup to wellness supplements, every category requires a targeted approach.
Localization includes:
Many brands overlook the importance of localization. For example, a product name or packaging design that works in one country may fail to connect with or even offend customers in another. Without proper localization, products can quickly lose customer confidence.
OG Group ensures product compliance and market-ready localization for smooth distribution. Our specialists ensure your branding is culturally adapted, accurate, and engaging for local customers.
Another key part of localization is compliance with marketing rules. Regulatory bodies often require:
1-Accurate translations of labels and claims
2-Country-specific marketing approvals
3-Documentation for certifications (organic, vegan, halal, etc.)
As a health and wellness import company, OG Group documents to ensure your campaigns are legally approved.
The demand for clean, organic, and natural beauty products is growing rapidly worldwide. As a natural skincare distributor, OG Group specializes in adapting these products to local markets, ensuring genuine authenticity while highlighting eco-friendly values in marketing campaigns.
Why does localization matter so much? The answer is trust. Customers want products that resonate in their language and align with their values. Retailers also prefer brands that are fully market-ready with localized packaging and campaigns. Through our Marketing & Localization distribution, OG Group consistently builds that trust for your brand.
Marketing and localization are not treated as standalone activities. They are managed as part of the broader distribution operation – aligned with inventory planning, retail rollout, and market performance.
This integration ensures that marketing efforts are practical, market-driven, and commercially accountable.
This ensures your brand always stays competitive and relevant in every market.
Successful localization depends on operational readiness, clear positioning, and commitment to the market. Brands considering expansion into Israel or Asian markets should begin by assessing their readiness for distribution-led execution.
