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Brand Assessment Quiz
QUESTION 1 – Brand Stage
How is your brand currently operating in the market?
Selling through DTC, only in our home market
Operating across multiple online channels, no retail presence
Established in our home market, working with distributors in other markets
Present in retail and operating outside our home market
QUESTION 2 - Product Scope
How many SKUs does your brand currently operate?
0-5 SKUs
6-10 SKUs
11-50 SKUS
50+ SKUS
QUESTION 3 - Category Breadth
Which category best describes your brand?
Baby & infant care
Beauty & personal care
Wellness/Sexual wellness
supplements
supplements
Medical beauty devices
Pet care & grooming
Other
QUESTION 4 - Brand Ambition
What best describes your brand's growth ambition over the next 2-3 years?
Strengthening our position in our current market
Expanding into one or two new markets
Building a broader international presence
Becoming a globally distributed brand
QUESTION 5 - Channel Direction
Which channels are most important to your growth strategy?
Online/DTC
Marketplaces
Retail
A mix of online and retail
Still exploring
QUESTION 6 - Expansion Curiosity
What's prompting you to explore distribution right now?
Increased inbound interest from other markets
Retail or partner conversations
Reaching saturation in our home market
Strategic planning for future growth
General exploration
QUESTION 7 - Timing
How soon are you thinking about expanding beyond your current market(s)?
Just exploring at this stage
Within the next 12 months
1-2 years out
Already actively expanding
EMAIL & INFO CAPTURE
Email
Brand name
Where is your brand based?
How many markets do you currently operate in?
1
2-3
4-6
7+
Submit
If you are human, leave this field blank.
Start Assessment
Brand Assessment Quiz
QUESTION 1 – Brand Stage
How is your brand currently operating in the market?
Selling through DTC, only in our home market
Operating across multiple online channels, no retail presence
Established in our home market, working with distributors in other markets
Present in retail and operating outside our home market
QUESTION 2 - Product Scope
How many SKUs does your brand currently operate?
0-5 SKUs
6-10 SKUs
11-50 SKUS
50+ SKUS
QUESTION 3 - Category Breadth
Which category best describes your brand?
Baby & infant care
Beauty & personal care
Wellness/Sexual wellness
supplements
supplements
Medical beauty devices
Pet care & grooming
Other
QUESTION 4 - Brand Ambition
What best describes your brand's growth ambition over the next 2-3 years?
Strengthening our position in our current market
Expanding into one or two new markets
Building a broader international presence
Becoming a globally distributed brand
QUESTION 5 - Channel Direction
Which channels are most important to your growth strategy?
Online/DTC
Marketplaces
Retail
A mix of online and retail
Still exploring
QUESTION 6 - Expansion Curiosity
What's prompting you to explore distribution right now?
Increased inbound interest from other markets
Retail or partner conversations
Reaching saturation in our home market
Strategic planning for future growth
General exploration
QUESTION 7 - Timing
How soon are you thinking about expanding beyond your current market(s)?
Just exploring at this stage
Within the next 12 months
1-2 years out
Already actively expanding
EMAIL & INFO CAPTURE
Email
Brand name
Where is your brand based?
How many markets do you currently operate in?
1
2-3
4-6
7+
Submit
If you are human, leave this field blank.