A high-value, brand-driven market for international beauty and wellness expansion.
Israel represents a unique opportunity for international beauty and wellness brands seeking meaningful market expansion. The market combines high consumer purchasing power, strong demand for premium and science-backed products, and a population that actively adopts global beauty and wellness trends.
Israeli consumers are brand-aware, ingredient-conscious, and highly engaged – creating an environment where differentiated international brands can achieve strong penetration and long-term loyalty when executed correctly.
While attractive, Israel is not an easy market to enter. Strict regulatory requirements, detailed product approvals, and market-specific labeling standards create high barriers to entry. At the same time, retail access is selective, and consumers expect credibility, transparency, and consistency.
These barriers limit casual entry – but they also protect brands that invest in proper distribution and market execution.
Successful entry into Israel requires more than demand – it requires local ownership of regulatory processes, inventory, and market execution. Brands that rely on fragmented service providers or remote market management often struggle to scale or sustain presence.
A local distributor operating inside the market provides the structure, accountability, and operational continuity required to convert interest into long-term growth.
OG Global Import partners with international beauty and wellness brands as their exclusive distributor in Israel. We purchase and manage inventory, oversee regulatory readiness as part of distribution, and operate brands locally across retail and online channels.
Our role extends beyond entry – we focus on sustained market performance, disciplined execution, and long-term brand positioning.
Israel often serves as an effective strategic entry point for broader regional expansion. Brands that succeed in Israel gain valuable regulatory experience, consumer validation, and operational insight applicable to additional markets.
Our distribution model is designed to support brands from initial entry through scale, aligning regulatory compliance, channel strategy, and operational execution under one accountable partner.
Aesthetic clinics in the Middle East are experiencing significant growth. Customers prefer premium products recommended by professionals. Brands are distributed to top clinics, strengthening reputation and customer trust.
We make sure products are presented professionally and aligned with clinic standards. By placing products in these specialized locations, brands gain exposure to loyal and high-value customers who trust expert recommendations. This step strengthens the brand’s image and builds credibility in the Middle East market.
From luxury malls to boutique shops, the Middle East has a strong retail culture. We strategically place your products in beauty stores that align with your brand image.
Being in the right stores increases visibility and encourages repeat purchases. Customers discover the brand naturally while shopping for products that match their preferences. This step is essential for building long-term brand recognition and trust.
We take care of warehousing, customs clearance, stock management, and regional deliveries, ensuring smooth and reliable operations.
Our team ensures products arrive in perfect condition and are always available for customers. This step allows boutique brands to focus on creating amazing products while OG Global Import Middle East takes care of the logistics, reducing stress and ensuring smooth operations.
E-commerce in the Middle East is growing rapidly through platforms like Noon, Namshi, and Amazon.ae. We manage online listings, shipping, and promotions to maximize sales.
We manage listings, monitor inventory, and coordinate shipping to ensure smooth online sales. By combining physical retail and online platforms, brands can maximize visibility, increase sales, and build a strong presence in the Middle East.
This opportunity is suited for beauty and wellness brands that are prepared for structured distribution, regulatory compliance, and long-term market commitment. Brands that succeed in Israel typically prioritize quality, transparency, and disciplined growth over rapid, unstructured expansion.
Israel rewards brands that enter prepared. Before committing to expansion, brands should assess whether they are operationally and commercially ready for distributor-led execution in a regulated, brand-driven market.
